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Wednesday, 21 October 2020 18:49

Vintage Ford Broncos Being Rebuilt, Transformed---Into Something Like You’ve Never Seen

Written by Phoebe Wall Howard, Detroit Free Press
The 1966 Ford Bronco with a VIN of 000, left, and Gateway Bronco’s reimagined edition, that costs about $320,000. This original 1966 Bronco is the first to ever roll off the Ford production line. It was given to race car driver Carroll Shelby by Ford Motor Co. These images were taken Oct. 14 in Detroit. The 1966 Ford Bronco with a VIN of 000, left, and Gateway Bronco’s reimagined edition, that costs about $320,000. This original 1966 Bronco is the first to ever roll off the Ford production line. It was given to race car driver Carroll Shelby by Ford Motor Co. These images were taken Oct. 14 in Detroit. Junfu Han, Detroit Free Press

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The primary competitor for these vehicles seems to be the Range Rover, he said.

 

Clients match interior thread color to exterior paint color. Clients have created special paint colors. They order interior cloth from Bentley or pair with home design.

 

"Every one of our clients is at the top of their game," he said. "They have high expectations. They have achieved things and this is their reward system. A man in Indiana called about having three built for his grandchildren, something they would have forever."

 

All the classic Broncos are two-door only, much smaller than the modern four-door SUVs that families have become accustomed to.

 

These days, Bronco is the most sought after vintage SUV ever made, said Jonathan Klinger, vice president at Traverse City, MI-based Hagerty, the world's largest insurer of collector vehicles. "It just looks cool"---simple yet rugged.

 

"This is reimagining something beyond what it ever was," he said. "Now people don't have to sacrifice anything driving them."

 

Gateway Bronco, as well as companies that aren't sanctioned by Ford, have created a secondary market of keeping the vintage look by reengineering how they drive, with better suspension and better brakes, Klinger said.

 

"There's a difference between modifying the vehicle and doing it from a very artistic, intense attention to detail to re-create what is a work of art that is much better than when it left the factory," he said. "It has perfect body alignment. This is reimagining something beyond what it ever was."

 

From 1966 to 1977, an estimated 225,000 Broncos were built. All two-door.

 

Now it's a resurrection.


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