Wednesday, 14 October 2020 22:52

TikTok Users Urged to Attack Tesla for $1K Reward in Bizarre ‘Takedown’ Campaign

Written by Simon Alvarez, Teslarati


Tesla has had its fair share of critics over the years, and numerous efforts have been initiated with the goal of attacking the company.

These include a long-running disinformation campaign from the company’s skeptics, as well as a strong social media presence from Tesla’s most ardent and aggressive critics.


More recently, Tesla has become the target of a rather bizarre social media effort on TikTok, one of the most popular viral video-sharing social networking services on the internet today. 


MSCHF, an internet group that has made a name for its cynical viral campaigns and products, has launched an effort aimed at taking down companies it deems evil. Among these companies are Tesla, Amazon, Facebook, Palantir and, interestingly enough, TikTok itself, to name a few.


Participants in the campaign are required to post a “takedown” video of one of the target companies, though each clip must use one of nine custom sounds MSCHF has created. 


To encourage users of the video-sharing platform to participate in its campaign, MSCHF is offering rewards for every “takedown” video, provided they hit a target number of views. In Tesla’s case, the internet group is offering $1,000 for every video that attacks the electric car maker, provided they hit 500,000 views or more.


The custom sound MSCHF created for Tesla takedown videos featured Elon Musk’s name in the popular song “Bad Guy” by Billie Eilish

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