Friday, 09 October 2020 17:41

SEMA Show and SEMA360: What’s the Same?

Written by Jason Catullo, SEMA


Day-to-day business production has changed drastically during the past seven months, and specialty-equipment companies have discovered creative ways to keep operations running and adapted to an inconsistent marketplace.

In the interest of serving those companies and supporting the association's mission to help member businesses succeed and prosper, SEMA360 was created.


“Each year SEMA Week creates a community exchange of innovation, education and networking that sets the course of business for the following year,” said Tom Gattuso, SEMA vice president of events. “During this year’s SEMA Week, Monday through Friday, Nov. 2-6, the amount of content exchange and interaction between manufacturers, buyers and media will again be unmatched.”


There are currently more than 600 manufacturers ready to offer an exclusive look at their newest products, highlight trendsetting vehicles and in-progress project builds, and meet with buyers through SEMA360.


Gattuso has also been contacted by retailers and resellers whose businesses have not stopped moving forward. Neither has the association. While there's no SEMA Show in 2020, SEMA360 was built to provide buyers with a viable marketplace that offers benefits like an in-person trade event.


"Industry buyers and manufacturers have made it clear that a marketplace is needed during this challenging year," said Gattuso. "Attendees will discover that SEMA360 has many of the same benefits and business opportunities as the SEMA Show, with a focus on new product intros, vehicle debuts, networking and educational sessions."


For buyers and media, planning for SEMA360 is similar to the SEMA Show. For instance, at the SEMA Show, attendees can view a new product display, gather specs and a description, collect pictures and press material, and connect with the manufacturer on the Show floor. The same can be done through SEMA360 in a very efficient manner; including the direct connection to the manufacturer.

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