Thursday, 01 October 2020 11:28

Automakers Report September and Q3 2020 Sales


Several automakers on Oct. 1 released sales reports on the month of September and the third quarter of 2020.



Hyundai Motor America reported total September sales of 54,790 units, a 5% increase compared with September 2019. Retail sales were up 21%. Hyundai fleet sales were down 67% and represented 5% of total volume.


Hyundai anticipates outperforming the retail sales industry average again in September, something it has accomplished every month in 2020.


"Our outstanding product portfolio combined with stable inventory, the right incentives and the elevation of the customer experience at our dealerships has resulted in another month of market share gains," said Randy Parker, vice president of national sales. "Retail sales in the third quarter also increased, another indication that sales are recovering from the pandemic."


In the third quarter, Hyundai sold a total of 170,828 units, a 1% decline and 161,254 retail units, a 7% increase compared with Q3 2019.




Mazda North American Operations reported total September sales of 24,237 vehicles, an increase of 28.7% compared to September 2019.


Year-to-date sales totaled 203,280 vehicles; a decrease of 2.3% compared to the same time last year. With 25 selling days in September, compared to 23 the year prior, the company posted an increase of 18.4% on a Daily Selling Rate (DSR) basis.


Mazda Motor de Mexico reported September sales of 4,089 vehicles, a decrease 4.8% compared to September last year. Year-to-date sales decreased 28.3%, with 31,078 vehicles sold.



FCA US LLC sold 507,351 vehicles in the third quarter---a 10% decrease over the same time period a year earlier---as strong retail sales offset much of the ongoing softness in fleet purchases.


The Ram brand remained a powerhouse for dealers as retail sales for the iconic pickup trucks rose 15%. Jeep® also posted a solid quarter, led in large part by the continued success of the Jeep Gladiator and Jeep Wrangler. Total Gladiator sales rose 37% to 22,163 vehicles.


Third-quarter total sales finished 38% higher than the second-quarter results, as FCA sold 140,265 more vehicles.




Mitsubishi Motors North America, Inc. reported third-quarter 2020 sales of 24,857 vehicles, an increase of 1.5% over the same period in 2019, and up a significant 49% over the previous quarter of 2020.


This sales performance signals a continued recovery of new vehicle sales across the U.S., following a substantial disruption of business through the year due to the COVID-19 pandemic and safer-at-home orders.


Mitsubishi Motors Corporation recently released a first look at the redesigned 2022 Eclipse Cross, the next step in the company's commitment to delivering a showroom full of new and extensively redesigned vehicles in the U.S.



Subaru of America, Inc. reported 60,103 vehicle sales for September, a 16% increase compared with September 2019.


Following 11 consecutive years of sales records, Subaru reported year-to-date sales of 436,560, a 17% decrease compared to the same period in 2019. September marked the first month of 60,000+ vehicle sales for the automaker since December 2019.


As the top performing carline by volume, Outback sales increased 51% in September compared with the same month a year ago. Outback and Forester models achieved their best September ever. Crosstrek sales for September increased 0.5% over the same month in 2019 and marked the best month of 2020 for the carline. BRZ posted a 126% increase, while WRX/STI posted 47% increase in September. In addition, the three-row Ascent SUV and Legacy sedan posted 8% and 18% increases over September 2019, respectively.




General Motors announced it delivered 665,192 vehicles in the third quarter of 2020, a decrease in total vehicle sales of about 10% compared to a year ago.


In a sign of a recovering industry, sales improved sequentially each month within the quarter. Industry and GM sales rebounded significantly in September, finishing the month with year-over-year sales increases. Total industry SAAR1 was an estimated 15.9 million vehicles for the quarter, up about 4 million units from the previous quarter.

GM’s mid-size SUVs outperformed the industry, including the Chevrolet Blazer up 45%–--its best quarter ever---and the Cadillac XT6, also up 45% compared to the third quarter of last year. Buick’s compact SUV, the Envision, was up 44%.


Despite tight inventory, GM’s large pickup trucks sold well, especially heavy-duty pickups; the Chevrolet Silverado HD was up 9% and GMC Sierra HD was up 11% compared to a year ago. Total Sierra sales posted its best third quarter ever. Year to date, GM’s combined light- and heavy-duty pickups gained 1.6 percentage points in retail market share to capture 37.5% of the segment, according to J.D. Power.


GM remains focused on producing the right mix of vehicles to meet demand. Large pickup and full-size SUV plants are all operating on three shifts and at maximum overtime.


Honda and Acura


Honda brand sales climbed 11%, as trucks set a September record, with a 20.4% jump.


"September marks a high-water mark for Honda sales this year with double-digit gains and our first month in positive territory since the pandemic began," said Dave Gardner, executive vice president of national operations at American Honda. "Powered by the strong performance of our Honda and Acura SUV lineups, we've been building momentum throughout the third quarter and early indications from dealers and customers are that the just-released 2021 Acura TLX is a real winner. So we're optimistic for a strong close to 2020."



The Volkswagen Group said its development in the current fiscal year has clearly felt the effects of the COVID-19 pandemic, although business started to pick up again in the second half of the year.


Worldwide deliveries in the first eight months were down by 21.5%, to 5.6 million vehicles, compared to 7.1 million in the same segment of 2019.


The company outperformed the market and reported 0.4 percentage points growth in its global market share compared with the previous year, taking this share to 13%.


The company expects incoming orders and deliveries in September to be up on the previous year and anticipates the upward trend will continue for the remainder of the year. As a result, Volkswagen confirmed its goal to remain profitable in the sum of all parts of the company and to report a positive operating result in 2020.


“All medium- and long-term forecasts continue to involve considerable uncertainty and depend on the future course of the pandemic”, said CEO Herbert Diess.




KIA Motors America announced September sales of 55,519 units, marking both the best September retail sales and best quarterly retail sales performances since Kia entered the U.S. market in 1994.


September sales were led by the Telluride and Forte models with 8,829 and 7,643 units sold, respectively. Year-over-year, retail sales rose 35.3% to 53,513 vehicles, with additional September sales highlights including:


  • An all-time monthly sales record for KIA's fastest turning model in company history---the Telluride SUV, with 8,829 units sold. On average, Telluride models stay on dealer lots for seven days
  • Best-ever September sales and best-ever monthly sales performance for the Sportage SUV
  • Record monthly sales for the Seltos SUV with 5,613 units sold
  • Highest monthly sales for the all-new K5 midsize sedan, with 5,763 units sold in September


Source: Hyundai, Mazda, FCA, Mitsubishi, Subaru, GM, Honda, Volkswagen