Thursday, 01 October 2020 15:13

Filterworks USA Becomes Autotality to Reflect Expansion Within Automotive Equipment Industry


Filterworks USA, a leading equipment distributor within the automotive repair industry and part of Inc. Magazine’s list of Fastest-Growing Companies in the United States four years in a row, on Oct. 1 announced a rebrand to its title and visual identity.

The new company name is Autotality, reflecting recent accelerated growth within the automotive repair equipment space stemming from Filterworks USA’s acquisitions of Carolina Collision, Moore Equipment, Trans-Star and Seifert Equipment Company.


The new title demonstrates the company’s full spectrum of automotive equipment services to provide quality support for premier manufacturers across the automotive industry, and captures the company’s 360-degree roster of services for automotive service departments and collision repair centers.


The new tagline, “Design. Equipment. Service.” clearly conveys the centralized mission of the brand to provide customers with unparalleled facility design, industry-leading equipment and unrivaled service.


Autotality’s growing fleet of vehicles to serve customers throughout the southeast U.S. will incorporate the new logo and tagline.


“Our new brand, Autotality, brings together five of the leading automotive collision equipment distributors in the country with decades of combined experience,” said Gregg Strandberg, founder and CEO of Filterworks USA and CEO of Autotality. “Autotality is rooted in a passion for top-tier automotive facilities and a commitment to providing customers with industry-leading equipment.


“Our new brand name better reflects our growing scope and capabilities as a world-class provider of equipment for automotive service departments and collision centers, and our new, modern identity will drive continued advancement and growth within the space.”


Autotality’s current market area includes the entire southeast: Florida, Georgia, Tennessee, South Carolina, Alabama, Virginia and North Carolina.

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