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Tuesday, 29 September 2020 17:44

Stay-at-Home Economy Creates Surge in Demand for Vehicle Delivery Services from Local Dealerships

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The stay-at-home economy is understandably driving trends toward home cooking and home improvement projects, but surprisingly, it is creating a surge in buying cars delivered directly to consumers' homes as well.

New research from Cars.com, a leading digital automotive marketplace and solutions provider, finds that 61% of recent car buyers said they would want their newly purchased car delivered at home from their local dealership.* And dealers are responding in kind: Local dealerships offering home delivery services are up 35% since March.**

 

Consumers are finding new ways to purchase their new or used cars from local dealerships, leaning on real-time messaging and chat functionality, virtual vehicle walk-arounds and test drives with video, completing financing and trade-ins online, and receiving their newly purchased car delivered on the same day right to their driveway.

 

Juggling homeschooling and working from home, the COVID-19 pandemic accelerated the adoption of virtual car-buying tools and contactless home delivery options from both shoppers and sellers. In addition to providing a lifeline to local dealerships during showroom closures and in the months that followed, these digital offerings help them effectively compete against disruptors in the space and national online-only car sellers---and it is working.

 

"During the start of the pandemic, and certainly far beyond, consumers have turned to personal car ownership as their preferred and safe mode of transportation," said Alex Vetter, CEO of Cars.com Inc. "While the technology and digital retailing tools are not new to the industry or CARS, there is a noticeable increased usage driven by shopper demand and dealers are rapidly shifting their strategies to meet this new consumer expectation."


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