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Monday, 14 September 2020 17:44

AutoPacific Announces 2020 Vehicle Satisfaction Awards: Hyundai and KIA Brands Tie for Most Wins

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AutoPacific on Sept. 14 announced the 2020 Vehicle Satisfaction Award (VSA) winners according to the results of its annual New Vehicle Satisfaction Survey of more than 73,000 new car and light truck owners.

Now in its 24th year, the VSAs identify the most satisfying vehicles in the market.

 

AutoPacific's Vehicle Satisfaction Awards objectively measure owner satisfaction with 27 individual attributes ranging from driving performance to seating comfort and interior design.

 

"AutoPacific VSAs give consumers true, unbiased insight into which vehicles are providing their owners with the most satisfying experience," said AutoPacific President George Peterson.

 

Scores are based solely on owner input and are unique in the industry for their use of both importance and satisfaction ratings to represent a comprehensive view of the ownership experience.

 

This year's winners are spread across 12 manufacturers and 17 brands. Hyundai Motor Group, which includes the Hyundai, KIA and Genesis brands, leads with nine wins, followed by Fiat Chrysler Automobiles with six wins, Nissan Motor Company with three wins and Mercedes-Benz and Ford Motor Company each with two wins. The remaining manufacturers, Volkswagen, BMW, General Motors, Honda Motor Company, Subaru, Tesla, Inc. and Toyota Motor Corporation receive one win each.

 

Hyundai and KIA Brands Tie for Most Wins

 

Each with four winning vehicles, Hyundai and KIA have doubled their number of wins from last year and dominated the crossover SUVs, winning four of the five non-luxury crossover SUV segments.

 

Three of Hyundai's four winning vehicles are new for 2020: Sonata, Santa Fe and Palisade; while KIA has two all-new winners: Soul and Telluride. Both the Hyundai Palisade and KIA Telluride are new entries in the large crossover SUV market and received top scores resulting in a tie.


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