Tuesday, 01 September 2020 20:46

4 Industry Leaders Launch Women of Color Automotive Network

Written by Auto Remarketing staff


Four auto industry leaders, representing different segments of the retail car business, have teamed up to create the Women of Color Automotive Network.

Launched in August, WOCAN aims to “attract, support, connect and empower women of color in the automotive industry,” through a variety of educational, career and community resources for its members.


Leading the charge are four auto industry veterans who founded the network: Patrice Banks, founder and CEO of the Girls Auto Clinic service repair shop; Amanda Gordon, founder and CEO of the Gojo Auto independent car dealership; Erikka Wells, a sales and service marketing manager in the retail auto space; and Kerri Wise, vice president of an automotive online marketplace.


In a news release, the organization emphasizes “Women of color sit at the intersection of gender and race and face unique challenges in their careers. The auto industry represents a significant opportunity for career advancement and financial prosperity.”


However, WOCAN shared that women of color (Black, Latina, Asian, Native American and Pacific Islander) represent just 6% of the U.S. auto industry, even though they comprise 18% of the workforce.


Each of the WOCAN founding board members shared some perspective in the news release.


“It’s hard to be it, without seeing it. We want to expose women of color to other successful women in automotive who look like them, and also bring awareness to the various automotive career paths,” Gordon said.

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