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Friday, 28 August 2020 20:33

SEMA Announces eMarketplace Solution to Take Place Nov. 2-6

Written by SEMA Editors

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SEMA announced Aug. 27 it is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business.

Taking place Nov. 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.

 

“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA president and CEO. “SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings."

 

Show organizers gathered input from industry members who registered concerns with typical “virtual trade show” solutions. The result is SEMA360, a simplified platform where SEMA will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers.

 

With a focus on helping the industry grow their businesses, participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.

 

“The industry made it clear there is a void to fill,” said Tom Gattuso, SEMA vice president of events. “SEMA360 addresses that need by leveraging SEMA’s exclusive buyer database to connect manufacturers with resellers.”


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