Tuesday, 25 August 2020 16:53

Charitable Roundup: AutoNation’s Enhanced Drive Pink Campaign and Subaru’s Push for Adoptable Dogs

Subaru of America and Philadelphia Union will showcase adoptable shelter dogs at Subaru Park. Subaru of America and Philadelphia Union will showcase adoptable shelter dogs at Subaru Park. Photo courtesy of Subaru


Causes with strong connections to AutoNation and Subaru of America---overcoming cancer and adopting dogs---are getting extra promotional attention from the dealer group and automaker, respectively.

This week, AutoNation launched what the retailer is calling a “profoundly emotional” Drive Pink omni-channel media campaign to celebrate the victories that so many have had in their fight against cancer.


Meanwhile, Subaru and the Philadelphia Union announced that Subaru Park, home of the Union that competes in Major League Soccer, will provide stadium seating to the likenesses of local adoptable dogs at home games in the 2020 season.


AutoNation looked to begin this latest Drive Pink endeavor in a big way, as the first ad in the campaign was set to debut during Aug. 23’s national telecast of the 104th Indianapolis 500 on NBC.


The company highlighted the campaign’s 30-second and 60-second spots showcasing cancer patients’ triumphs through their own video clips, moving montages of patients receiving the life-affirming news that today they are cancer free, celebrating their final chemotherapy treatments and joining together with family and friends to tell the world that cancer can be beaten.


“These are our neighbors, our siblings, our parents and our children, all sharing their stories about resilience and encouraging others to never give up,” AutoNation said in a news release.


Throughout each ad, the theme of never giving up is reinforced through the use of the smash hit “Don’t Give Up On Me” by multi-platinum pop artist Andy Grammer.


“There is nothing more stirring than seeing real, everyday people announce to the world that they are cancer-free, and there’s nothing more inspirational for those struggling with cancer right now than to recognize that it’s a fight that can be won,” said AutoNation Executive Vice President and Chief Customer Experience Officer Marc Cannon.


“What better avenue to kickstart this new campaign than the ‘Greatest Spectacle in Racing,’ the Indy 500,” Cannon continued.

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