Thursday, 13 August 2020 15:43

Webinar Highlights the Importance of OEM Certification

Written by Emmariah Holcomb, glassBYTEs.com


“You’re making the investment today for the return down the line,” said Connor Smith, CARSTAR original equipment manufacturer (OEM) manager, as he began describing the value in auto glass businesses gaining OEM certifications in an industry webinar.

The webinar, "The Importance of OEM Certification," was hosted Aug. 11 by the Collision Industry Electronic Commerce Association (CIECA) and took a closer look at the long-term benefits available to the industry.


Smith shared his insight on why now is the time for businesses to start looking into becoming OEM certified, which certifications are the most beneficial to shops, what the return on investment (ROI) looks like once gaining certifications and what the future of certifications look like.


Automotive technology plays a large role in why Smith thinks “now is the time to look into OEM certifications.”


During the webinar, Smith mentioned some of the related challenges associated with newer-model vehicles.


“Everyone knows your standard Corolla is more high tech now than it was 10 years ago,” said Smith. “All of the advancements and safety-marketed features makes repairs more challenging, especially when you factor in the training. The best way to get OEM certifications of any type is through training.”


When it comes to which certification shop owners should consider, Smith had a simple but direct answer: “Business owners should choose the one that they have the most equipment for and that doesn’t need a huge investment to start.”


He advised industry business owners to look at their local dealerships and inquire if they need or have a body shop. This, according to Smith, can lead to a possible partnership or sponsorship in the future. He stressed the importance of always having a good relationship with your local dealers.

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