Wednesday, 05 August 2020 22:38

Subaru of America, Inc. Reports July Sales

Forester sales are up 4%. Forester sales are up 4%.

Subaru of America, Inc. reported 51,458 vehicle sales for July, a 20% decrease compared with record July 2019.

These results reflect the impact of the COVID-19 global pandemic and the uncertainty surrounding economic recovery.


Following 11 consecutive years of sales records, Subaru reported year-to-date sales of 318,572, a 21% decrease compared to the same period in 2019.


July marked the third consecutive month of 50,000-plus vehicle sales for the automaker. As the top performing car line by volume, Forester sales increased 4% in July compared with the same month a year ago. WRX/STI posted a 6% increase, while BRZ posted a nearly 60% increase compared to July 2019.


"Given our low supply of key models such as Forester, Outback, Crosstrek and Ascent, overall, we were extremely pleased with our sales results which were delivered by our retailers, who are also persevering through the COVID-19 pandemic," said Thomas J. Doll, president and CEO, Subaru of America, Inc. "Our retailers' proven commitment to caring for and retaining our owners was reaffirmed in July when J.D. Power awarded Subaru with the Best Brand Loyalty in the automotive industry for the second consecutive year."


"We are pleased with the results and the stellar efforts of our retailers given the inventory available for July," said Jeff Walters, senior vice president of sales. "Our manufacturing facilities are now fully ramped up and the delivery of Subaru vehicles to our retailers will significantly improve in August so we can better support the demand from our customers."


Source: Subaru

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