fbpx
Monday, 06 July 2020 21:48

Bronco Returns: Ford's All-New Outdoor Brand Features 4x4 Adventure Vehicles, Community, Off-Road Schools

Index

Bronco is back!

Ford is introducing an all-new Bronco brand featuring a new family of Built Wild™ SUVs, U.S. off-road driving schools and a unique community for owner and enthusiast engagement.

 

The all-new Bronco brand includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, the Bronco Sport---and will be the only domestic brand of SUVs with standard 4x4.

 

Ford is revealing the all-new models July 13 at 8 p.m. EDT across Disney network channels National Geographic, ESPN and ABC, as the Bronco reservation system opens.

 

Every Bronco model is engineered to deliver thrilling and confident off-road experiences that build on the original 1966 Bronco DNA and racing heritage, with ingenious new updatable technologies and adventure-ready attributes created with today’s outdoor enthusiasts in mind.

 

“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford COO. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”

 

Bronco’s new Built Wild brand positioning comes to life in this short film that offers glimpses of the all-new 2021 Bronco two-door, four-door and Bronco Sport models in the wild.

 

All three vehicles deliver on the brand’s three Built Wild principles:

 

  • Built Wild Extreme Durability Testing---These elevated Bronco torture tests ensure toughness across thousands of lab, proving ground and real-world extreme challenges in the toughest and harshest climates  
  • Built Wild Capability---Confidence to go over any-type of terrain (G.O.A.T.), provided by standard 4x4 and an exclusive terrain management system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology
  • Built Wild Innovative Design---Broncos are the future of off-roading and deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker

 

Ford’s off-road SUV expertise traces back to World War II, when the automaker was part of a government competition to build rugged carry-all utilities for GIs in the battlefield. Ford’s entry was called the GP, for General Purpose. More than 270,000 Ford GPs were built for Allied forces.

 

GIs returning home bought Army surplus GPs for work and play, but they were too small and uncomfortable for civilian life, according to Ford research from the early 1960s, so Ford developed a more refined, spacious, yet durable off-road vehicle to meet this need---Bronco.

 

The original Bronco was nicknamed G.O.A.T. by Donald Frey, the Ford product manager who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver “go anywhere roadability.” As an agile, sports-oriented off-road 4x4, Ford dubbed the original 1966 Bronco “a completely new line of sports-utility vehicles” at its reveal Aug. 11, 1965---the first reference to “SUVs” from an American manufacturer.

 

Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase, for maximum off-road capability. Bronco’s toughness and agility at high-speed enabled off-road racers like Rod Hall and Larry Minor to capture an overall win at the grueling 1969 Baja 1000, a victory that no other production 4x4 has replicated in 50 years.


Previous Page Continue reading »

Read 1044 times