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Wednesday, 01 July 2020 18:55

Ford Motor Pulls Social Media Advertising As Part of Facebook Boycott

Written by Phoebe Wall Howard, Detroit Free Press
The Ford Motor Company world headquarters building is shown May 1, 2014, in Dearborn, MI. The Ford Motor Company world headquarters building is shown May 1, 2014, in Dearborn, MI. Bill Pugliano, Getty Images

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Ford Motor Co. is joining Starbucks and Coca-Cola in an advertising boycott against Facebook sites as part of an effort to urge the social media giant to regulate misinformation and hate speech critics say divides a troubled nation.

The Dearborn, MI-based automaker is now on a growing list of global companies that plan to "pause" advertising on Facebook and also on YouTube, Instagram and Twitter in the U.S. for the next 30 days, Ford spokesman Said Deep confirmed June 29.

 

A #StopHateforProfit campaign led by a coalition of civil rights groups including the NAACP and the Anti-Defamation League comes in response to "repeated failure to meaningfully address the vast proliferation of hate on its platforms."

 

Ford is reevaluating its presence on all social media platforms, Deep said.

 

"The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated," he said in a statement. "We are actively engaged with industry initiatives led by the Association of National Advertisers to drive more accountability, transparency and trusted measurement to clean up the digital and social media ecosystem."

 

Other companies participating in the boycott include Eddie Bauer, Hershey's, Eileen Fisher, Honda America, JanSport, Patagonia, Levi Strauss, REI, The North Face, Adidas, Reebok, Microsoft, Unilever, Best Buy and Verizon.

 

Starbucks alone spent $95 million in 2019, according to The New York Times.

 

"The action is core to Ford’s aspiration to be the world’s most inclusive and diverse company," Deep told the Free Press. "Society and corporations can no longer stay silent to social injustice."

 

"This is important to us," he said. "We fully commit to creating the fair, just and inclusive culture that all of our team members deserve in our aspiration to be the world’s most inclusive and diverse company."

 

The Ford decision comes during an especially high-profile time period, as it revealed the 2021 F-150 on June 25 and plans to reveal its all-new Ford Bronco on July 13. During this cycle and apart from advertising, Ford products are getting so-called "earned media," which is news coverage based on product developments. 


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