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Thursday, 25 June 2020 21:25

Actor Denis Leary, Real-Life Customer, to Host Big Ford F-150 Reveal

Written by Phoebe Wall Howard, Detroit Free Press
Ford F-150 reveal is scheduled for June 25, livestreamed online.  Ford F-150 reveal is scheduled for June 25, livestreamed online.  Ford Motor Co.


Actor Denis Leary, beloved for his role as New York firefighter Tommy Gavin in "Rescue Me" and admired for his philanthropic support of firefighters since 9/11, will take the spotlight as host of the all-new Ford F-150 reveal.

The event will be live-streamed at 8 p.m. EDT June 25.


"This is my first experience going out to shoot something" since the pandemic started, he told Automotive News. "It made me realize you can actually do it. It takes some more money and more planning and some more space, but you can do it."


Leary, who voiced Ford Trucks ads from 2007 to 2018, has a strong connection to first responders, which aligns with the sweet spot of the Ford F-150 customer, said Dawn McKenzie, Ford truck communications manager. "And he has an authentic connection to Built Ford Tough."


The Leary family does own a 2015 Ford F-250 Super Duty truck.


"My wife [writer Ann Leary] is a horsewoman, so I've always been lugging horses, driving them around, dragging them from place to place," Leary told CNET. "So we actually use our truck and beat the living daylights out of it. So I'm actually a customer."


So it makes sense the taped show will feature Leary interacting with Ford truck team members highlighting the new features, as well as interviewing Ford F-150 customers about how they use their trucks.


Ford proudly builds all F-Series trucks in America, McKenzie noted. "We have assembled more full-size pickups trucks in the U.S. than Chevy and Ram combined since 2009."


Bringing back a known voice and face and name, who will not replace current spokesman Bryan Cranston, suggests Ford recognizes Americans are seeking solace and comfort during this time of coronavirus, said advertising executive Robert Davidman, a partner at The Fearless Agency on Madison Avenue in New York.


"With the world in turmoil, it only makes sense for Ford to bring back a bit of normalcy with the voice of Denis Leary to unveil the new F-150," he said. "People need a sense of comfort and Denis’ voice was that for Ford for a long time. He is somebody that's been there all along." 


More recently, Leary has been the voice of Francis in "A Bug's Life" and Diego in the "Ice Age" movies. He is an accomplished comedian, writer and producer.


Born in Worcester, MA, Leary, 62, is the son of immigrant parents from County Kerry, Ireland. Bill Ford, executive chairman of Ford Motor Company, has spoken of his family's proud connection to Ireland. 

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