Monday, 08 June 2020 22:42

FCA Tops Most-Seen Auto Ads Chart; Subaru Follows

Written by Jim Irwin, Wards Auto

A Fiat Chrysler spot leads iSpot.tv’s ranking of the most-viewed automotive commercials---the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

In its first-place spot for the week of May 25, FCA declares “engines are restarting, park is shifting into drive.” The automaker is offering 0% financing for 72 months with no monthly payments for 120 days on select ’20 models “to get things moving again.”


Subaru owns the second- and third-place ads for the second week in a row. At No.2, the brand says “it’s easy to love a Subaru,” citing the awards it’s received for longevity, best overall value and safety.


The third-place commercial takes a different tone, saying that in response to COVID-19, the company is donating 50 million meals to Feeding America as part of its commitment to communities through the Subaru Loves to Help initiative.


The No.4 ad from Chevrolet shares how the company is getting its customers back on the open road with special lease offers, online purchasing, home delivery and cleaning of vehicles with CDC-approved cleansers.


Honda rounds out the ranking, assuring customers they can enjoy the open road and get the most for their money with a new vehicle that will hold its value. This spot has the best iSpot Attention Score in the ranking (94.91) and received 52% fewer interruptions than the average auto ad.


We thank Wards Auto for reprint permission. 


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