Enterprise Holdings is reinforcing its commitment to maintaining the highest standards of cleanliness in the car rental industry.
The company announced the implementation of its Complete Clean Pledge program across the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as its comprehensive portfolio of transportation services.
The pledge includes the company’s car rental operations, as well as its truck rental, vanpooling, corporate fleet management, retail car sales, carsharing and vehicle-subscription services. It’s one step in enhancements the company is implementing across the organization to ensure its customers feel safe and confident as they move forward and look to travel again.
“Employee and customer safety are our top priority,” said Chrissy Taylor, Enterprise Holdings president and CEO. “Today and every day, we are committed to maintaining the highest standards of cleanliness in the industry. Following guidance from health authorities and in partnership with the travel industry, we at Enterprise Holdings are taking additional measures to build on our already rigorous cleaning protocols. We want customers to feel confident their vehicle is clean and sanitized each and every time they rent.”
Complete Clean Pledge
As part of the Complete Clean Pledge, Enterprise Holdings expanded and is relaunching its cleaning protocols. Employees are being trained to implement the new and more comprehensive cleaning mandates for their protection, and for the safety and service of customers. These mandates include enhanced cleaning guidance for vehicles, shuttles and branch locations, as well as social distancing practices.
In addition to new signage throughout rental locations and lots indicating updated rental processes, customers will soon begin seeing Complete Clean Pledge notifications within their rented vehicles confirming they have been thoroughly cleaned. This includes washing, vacuuming, general wipe down and sanitizing with a disinfectant that meets leading health authority requirements, with particular attention to more than 20 high-touch points.
The cleaning guidance set forth in the Complete Clean Pledge is also aligned with the U.S. Travel Association’s (USTA) “Travel in the New Normal” guidance introduced last week. Taylor sits on the USTA’s CEO board, and, as an industry leader, Enterprise Holdings is an active member of USTA. The company worked collaboratively on the guidance in partnership with other travel and tourism companies and organizations. Letters signed by industry travel associations, including the American Car Rental Association (ACRA), have been sent to the White House and U.S. state governors endorsing the USTA guidance.