Predictive analytics and marketing automation company automotiveMastermind has partnered with a video communication company to implement a video feature Mastermind says will help dealership sales teams personalize their communications with consumers.
automotiveMastermind, part of IHS Markit, has partnered with Covideo to create a new product feature that helps dealerships connect with customers during coronavirus disruptions.
With Covideo, users can create personalized, one-to-one videos to send to customers through various platforms. Covideo also provides real-time notifications, engagement metrics and detailed reporting.
“Video Messenger,” which went live April 21, is a Covideo-powered feature that will live directly within Mastermind's automotive sales platform, Market EyeQ.
On the platform, dealerships already have access to all publicly available current and prospective customer data in their markets. Mastermind said sending a personalized video from the same platform where dealerships can access all customer data will result in a smoother and more seamless workflow.
“Providing the best support possible to our dealership partners is always our No. 1 priority at Mastermind, but with dealerships' current hardships, we’re laser-focused on finding innovative solutions to help them drive sales,” Mastermind co-founder and CEO Marco Schnabl said in a news release.
“Video Messenger will help dealership sales teams personalize their communications with consumers, providing immense value and a much-needed human connection," Schnabl continued. "We appreciate the Covideo team for partnering with us to help dealerships support their communities during the coronavirus crisis and beyond.”
Dealer partners using the Video Messenger feature can have sales reps record personalized videos.
Those videos are sent directly through the Market EyeQ platform and delivered via email.
The recipient will receive a GIF in the email that links to the actual video hosted on an OEM-branded template.