Nick Schoolcraft, president of Phoenix Solutions Group, will present at 1 p.m. CDT April 23.

To register, click here.

Those who are unable to attend the live event can watch the recorded webinar by joining the Elite Body Shop Academy for free at this link. 

Schoolcraft asks collision repairers to think through this question: “Will you be ready to hit the ground running when we’re back to business as usual?”

In today’s ever-changing world, obtaining a real-time view of your brand perception is critical. As customers begin to hold brands to a higher level of expectation, it’s imperative to protect the perception and reliability of your brand.

Nick will share both digital and traditional marketing tactics shops can deploy at each stage of the collision customer's lifecycle to drive sustained and affordable growth while increasing brand perception and customer loyalty.

Key takeaways from this webinar include:

• How to drive business to the door.
• How to deliver on customer expectations while in the shop.
• How to create and nurture lifelong customers who refer your shop.

Every month, the Elite Academy highlights a topic to keep collision repairers and those that serve them well-informed with relevant information required to be successful in today’s challenging business environment. The webinars feature a wide range of top industry leaders in an interactive and often entertaining format.

Source: Elite Body Shop Solutions