The topic of how transportation is changing in the world’s biggest cities was also the topic of a global study from Kantar on Mobility Futures. A portion of that research was shared in a webinar hosted by Automotive World. Guillaume Saint, global head of automotive and mobility and Rolf Kullen, director of mobility at Kantar, shared some of that data which was based on interviews with more than 20,000 city dwellers, 53 expert resources and countless other forms of research.
“The future of mobility will be shaped in the world’s greatest cities,” said Saint. “The good news is that people are ready for change.” The research proved that fact as people across all 31 cities studied said they want to change their mobility behavior. In fact, 37 of drivers said they would gladly leave their cars at home, while 42 percent of public transportation users are eager to find an alternative.
Naturally, there are major differences among the various cities, one of them being the fact that North America is still very “car-centric” as opposed to others, according to Kullen.
“What works in New York may not work in Tokyo,” he said.
But no matter where you are located, the research proves that cars will significantly lose market share.
“In 2030, the amount of cars will decline by 11 percent, while alternative modes will increase by that same amount,” said Kullen.