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Monday, 07 October 2019 15:02

Ram Truck Celebrates Ten-Year Anniversary of Becoming Stand-Alone Brand


A decade strong, Ram Truck is celebrating the ten-year anniversary of becoming a stand-alone brand with the launch of the "Power of Innovation," a multimedia campaign that showcases the brand's decade-long and ongoing commitment to building the industry's most innovative and award-winning trucks.


The campaign includes three new broadcast videos, all-new digital content that can be viewed on the Ram brand's digital and social media channels, including, YouTube, Facebook, Instagram and Twitter, as well as new content featured on the Ram brand's social series #RamDoesThat.


"Power of Innovation marks the ten-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment to building the best trucks for our customers," said Marissa Hunter, head of marketing, FCA – North America. "This campaign brings to life the innovations that Ram has made in those ten short years and honors the brand values that we share with our fans. As we look to the future, hard work, integrity, innovation and dedication to service will continue to guide our decisions and sit at the core of our marketing efforts."


Obtained via PR Newswire.


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