Lowrider and Quaker State will work together to resurrect the more than 50-year-old car into a fun-to-cruise, eye-catching ride. The restored lowrider will be unveiled at the 2019 SEMA Show in Las Vegas at the Shell “Pioneering Performance” experience on Tuesday, Nov. 5 at 12:30 p.m. PST, before being auctioned off for charity in 2020.
“Working with Quaker State on this build provides us a great opportunity to give back,” said Joe Ray, Lowrider editor-in-chief. “With a community that is often misrepresented, it is important to us to raise awareness and make our Impala unique in the same way our community members are.”
Throughout the next few weeks, the vehicle will go through several customizations as it evolves from a half-century-old vehicle to a modern-day cruiser.
“We can’t wait to get to work with Lowrider and create such a special build,” said Jaclyn Chastain, Quaker State Marketing Manager. “We are honored to have the opportunity to work with Lowrider on this new project.”
To follow along with the vehicle build before its 2019 SEMA Show unveil, visit www.Lowrider.com.
To stay up to date on the latest Quaker State activities, be sure to visit www.QuakerState.com.