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Friday, 06 September 2019 20:29

GM Names New Chief of Global Marketing

Written by Jamie L. LaReau, Detroit Free Press
General Motors Chief Marketing Officer Deborah Wahl. General Motors Chief Marketing Officer Deborah Wahl. General Motors


It idled four U.S. plants, cut about 4,000 white-collar jobs and left some 3,745 U.S. factory jobs in transition or at risk, 2,800 of whom are active hourly workers.


GM said this restructuring will save it at least $2 billion this year, but some experts said GM could be looking at more cost-cutting as demand for autos is expected to stall.


In the Thursday, Sept. 5 memo, Barra outlined other leadership changes to help the company included moving Travis Hester, 47, president of GM Canada, moves into a newly created position: global vice president of customer experience.


Hester will be responsible for "maximizing customer engagement across" the company, Barra said in the memo. He reports to Engle and GM President Mark Reuss.


Scott Bell replaces Hester as president of GM Canada. He's been vice president of GM Canada Marketing, Sales and Service since June 2018. He will report to Engle.


We thank the Detroit Free Press for reprint permission.


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