Tuesday, 03 September 2019 17:30

180BIZ Webinar Focuses on Making Change Stick in Collision Repair Shops

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In August, Rick White of 180BIZ presented an informative webinar on “Making Change Stick” in collision repair shops.

He began by asking, “How many times have you put something in place in your shop, thought you had it going, and then realize it’s gone right back to where it was before? This is one of the most frustrating things you go through as a business owner. Often, owners blame their staff, but I’m going to show you it’s not their fault and explore how to get change to stick.”


White defined change as “to make the form, nature, content or future course of something different from what it is or from what it would be if left alone; to alter,” and he identified two types of change: reactive change which occurs as a result of a situation, such as a new shop opening nearby, and proactive change which results from taking advantage of an opportunity, such as the chance to obtain new business when a nearby store closes. “The overlapping area is where you watch for trends and proactively react to growing trends,” White explained.


The five change drivers are situation, crisis, improvement, opportunity and trends. White shared some truths about change. Change is inevitable, but it can be a good thing if it’s intentional. Still, people will always resist change, but collision repair shop owners can anticipate this and proactively work to overcome those issues.


Owners expect to train their staff on a new process, and then their staff will get good at it; however, White said this is why many fail because, in reality, people regress and then require feedback and more training, often multiple times before reaching the desired level of proficiency.


The main reasons that people don’t implement change are that they forget, they’re afraid of the hassle, or they suffer from what White calls “analysis paralysis.” He explained, “Perfect is the lowest standard you can set for yourself because perfection is an illusion created by the devil to rob men of their dreams. It’s better to get something together, get people on board, and get started than to get stuck waiting for perfect and nothing ever changes.”

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