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Tuesday, 20 August 2019 16:04

Safelite Group Acquires TruRoad


Safelite Group, the nation’s leading vehicle glass services and recalibration company, and owner of Safelite AutoGlass, announced on Tuesday, Aug. 20, an agreement to acquire the combined businesses of TruRoad (COP TruRoad Parent, LLC and COS SCS Parent, LLC).

The transaction was completed at the close of business Aug. 19, 2019.


TruRoad provides on-demand auto glass, Advanced Driver Assistance Systems (ADAS) recalibration, and claims services. TruRoad’s subsidiaries include JN Phillips Auto Glass, TechnaGlass, Harmon AutoGlass, and Windshield Centers


“The passion of TruRoad’s people drives their success—just like Safelite,” said Tom Feeney, Safelite Group president and CEO. “Our people-powered, customer-driven strategy aligns with TruRoad’s schedule easily, service locally business philosophy. We welcome their people to our Safelite family and to our Belron parent company, a global organization that operates similar businesses in 39 countries.”


Belron CEO, Gary Lubner, added, “In 2007, we welcomed Safelite to Belron and watched the business grow to be the largest, most-respected leader in the industry. Today, it’s an honor to do the same with TruRoad.”


With this acquisition, Safelite will have an increased capacity to expand its national footprint, accelerate growth, and better serve both customers and clients. ADAS recalibrations will be a top priority as best practices, tools, and trainings are shared.


TruRoad also owns StrategicClaim, which provides advanced claim software solutions and incident management services for many of the nation’s leading auto and property insurance companies.


“I am proud to have been the steward and leader of our family business for over 30 years,” said Bob Rosenfield, CEO of TruRoad Holdings, Inc. “My grandfather Philip, with his two young sons, started in the 1930s with one shop, no money, and the simple wish to provide for a better life for his family. That business, JN Phillips, grew to be one of the vehicle glass service leaders in New England and served as the foundation, along with TechnaGlass, to create TruRoad. I look forward to this next phase for the business and for our exceptional team members under Safelite and Belron’s visionary leadership.”

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