Wednesday, 10 July 2019 13:44

$5 Million in Digital Gift Card Incentives Accelerates Response to Takata Airbag Recall


Bitmo, a mobile gifting and payment platform that is transforming the $160 billion gift card industry, has partnered with peer-to-peer safety platform Carma Project to deliver an innovative incentive-based program designed exclusively for accelerating consumer response to automotive recalls.

Launched in December in collaboration with Toyota Motor North America, Carma Project aims at addressing the Takata airbag recall.


Labeled “the largest and most complex safety recall in U.S. history” by the National Highway Traffic Safety Administration (NHTSA), the recall continues to impact vehicles built by 19 different automakers, with a projected 70 million airbags expected to be recalled by the end of 2019.


Carma and Bitmo have taken a unique approach to building awareness by allowing consumers to earn rewards as Carma “Ambassadors.” Those participants are incentivized for sharing information related to the recall with their friends and family via their social networks.


Participants can earn financial rewards by signing up for Carma Project and sharing Takata airbag recall information with their friends and family. A simple license plate photo or typing a VIN into a recall lookup tool on Carma Project’s website allows involved Toyota, Lexus and Scion owners to immediately take action and book an appointment for a free Takata airbag fix. Referring individuals can also earn financial rewards for every eligible Toyota, Lexus or Scion that is fixed.


Individuals who lookup any vehicle can receive $5 in Bitmo rewards and referring Ambassadors can earn a $55 reward once a recalled airbag has been replaced.


To redeem their digital gift cards, participants simply download the Bitmo mobile app, which allows them to save, store and swap gift cards from a list of over 130 retailers including AMC Theatres, Nordstrom, REI, GameStop and Domino’s. Users can even pay using the Bitmo app on their mobile phone.


“Word of mouth is incredibly powerful, especially in our increasingly connected digital lives,” said Carma Project Co-founder and CEO Fabio Gratton. “Our goal is to identify solutions to help people, help people. The power of word-of-mouth advocacy combined with a digital incentive program can motivate people to take action.”

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