"Electric vehicles represent the future of mobility," said Daniel Barel, CEO, and co-founder of REE, a company that is rebuilding the way vehicles are made.
REE unveiled its new and exciting product: a revolutionary flat and modular platform. By reimagining the vehicle, REE is creating electric vehicles with stronger widespread electrification.
As the title suggests, REE's Co-founders Barel, and Ahishay Sardes, have reinvented the wheel.
Who is REE?
REE stands for REthink, REdesign, REstructure and REinvent the automotive industry.
And that's how the name REE was born.
Barel and Sardes started working on this project six years ago and they were finally able to disclose the details of their exciting new project.
In a direct interview with Barel, co-founder of REE, he told Interesting Engineering that their inspiration came to them because the "entire automotive industry is changing, but the vehicle is still being built on 100-year-old concepts."
"When you consider the breaking functions, the suspension and steering in vehicles that are built with similar designs to the past." He continued, "At REE we are pioneering a fundamental and radical shift to ensure the vehicle of today and tomorrow meets today's and tomorrow's needs."
A "Truly Flat Platform for Maximum Efficiency"
Simply said, REE are reinventing the way vehicles are built.
Going into more detail, and as per their press release, "REE's technology integrates the motors, steering, suspension, drivetrain, sensing, brakes, thermal systems and power management into the wheel creating a completely flat modular chassis."
Improved efficiency and performance in the electrification process and a big step forward in the development of future mobility.
The chassis, or platform, offers ultimate freedom of design and different body configurations on one singular platform. This reduces the weight by 33 percent, and the size of the vehicle, enabling a higher load per ride.
This also increases the energy and operational efficiency, as the chassis frees up space by 67 percent, according to Barel.