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Friday, 08 February 2019 17:37

Does the Collision Industry Have a Crisis of Opportunity?

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When asked if a shop’s labor rate affects its ability to afford to train and mentor a new tech, Luehr replied, ”Of course labor rates are important, but it doesn’t tell the whole story of profitability. It’s more about a shop’s efficiency. I know shops that charge $45 an hour and are doing well and shops on the West Coast with a labor rate of $100 per hour that are hurting. If your work is sloppy and you spend a lot of time re-doing jobs, or you are wasteful with materials and don’t keep your overhead costs under control, you won’t have any money for anything other than keeping your head above water.”

 

Bruce King, a former Massachusetts owner of five shops and current coach for Elite Body Shop Solutions, offered, “We used to hire detailers for $12 per hour and burned through a lot of people because not only was it a boring, repetitious job, but it didn’t pay well. We found a pizza shop down the street paying people $20 per hour just to deliver pizzas! Deliver pizzas! We then reassessed the job of detailer and how important it was. The body guys and painter may have done a great job on the repair, but if we deliver a dirty car to a customer, that’s all they see and it is how the shop is rated. So we increased the pay scale and also developed a career path for that position.

 

“I like hiring [millenials] because they are team-oriented; all they need is some training. One of the problems shops have is they hire techs as if they were independent contractors, and then they get angry when the tech starts acting like an independent contractor by coming and going as he pleases. It’s important that they know they are part of a team and what they do affects everyone else on the team. Each person has to do what is right for the team and for the mission. As a manager, this is what we have to get across. The problem is not the individual tech – it is how they are managed. Give the techs a mission and a path and set milestones.”


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