Friday, 12 October 2018 17:22

AkzoNobel Performance Group Highlights Importance of Working on Business, Not in Business

Written by
(L to R) Marty Heiden, Greg Griffith and Oscar Arellano (L to R) Marty Heiden, Greg Griffith and Oscar Arellano




Prior to the two days of individual performance group meetings, a variety of early-bird training sessions were offered the first day of the event.


Presentation Highlights


First-time attendees were given an overview of what to expect during a presentation by Sam Sherrill of AkzoNobel Coatings.


“This session was designed to prepare new NAPG attendees to effectively engage in performance group financial discussions,” said Fifer.


Some of the topics Sherrill highlighted included income statements and balance sheets, body shop key performance indicators and comparative benchmarks.


Jeff Peevy, president of the Automotive Management Institute (AMi), discussed the importance of “soft skills,” which include listening, communication and interpersonal skills, and the impact they have on collision repair facilities. AMi is currently focused on supporting the development of soft skills throughout the industry. Peevy also talked about the value of industry-based professional designations and said they not only increase professionalism, but also minimize the risk when hiring new employees.


Tyler Brunatti from Podium Corp. shared tips on helping potential customers locate a body shop while searching online. He pointed out how difficult it can often be to attract new customers and recommended being actively involved in managing a company’s online reputation in order to stand out from the competition.


Two representatives from I-CAR (Inter-Industry Conference on Auto Collision Repair), Jason Bartanen and Josh McFarlin, talked about some of the significant changes the organization has undergone. These include the Reparability Technical Support (RTS) initiative, I-CAR’s new vehicle and technology curriculum, the expansion of hands-on skills development and an overview of the new Professional Development Program (PDP) and Gold Class programs.


Body shops also learned how to leverage OE certification during a presentation by Robb Young of Assured Performance Network. Young provided tips to those in attendance on how to capitalize on being an OE Certified Collision Repair Provider (OE-CRP) and become a “five-star business performer.”


Those unfamiliar with data analysis and net mining had the opportunity to hear from Don and Diane Miller of Body Shop Nation. The Millers explained how net mining can help shops better identify their target audience and “find their perfect customer.” They said the approach enables businesses to deliver a stronger message to potential customers.

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