Colonial has rebranded as 1Collision Worcester.
O'Connell commented, "I'm excited to implement the 1Collision Marketing Program geared to consumers, insurers and OEs---one of a number of programs I will be implementing."
1Collision also enters the Nashville, TN, market with Plan B Auto Body, owned by Steve Fishe. Fishe will also be rebranding his business, utilizing the 1Collision mark.
Fishe commented, "I am excited to begin transforming my business processes for greater success."
In New Lenox, IL, Tom Anderson, who recently purchased Lincolnway Auto Body, will also re-brand with the 1Collision mark.
Anderson stated, "We are excited to join forces with 1Collision. Their strong brand recognition coupled with the many resources they bring is certain to be transformational for our shop, further enhancing the quality of service we provide to our customers.”
In Rosemount, MN, Matthew Goebel, owner at Phil's Auto Body, has become the ninth repair center to affiliate with 1Collision in Minnesota.
Goebel commented, "1Collision offers all the management tools and resources I need to elevate my business to the next level."
Jim Keller, 1Collision president, stated, "As we move forward, it is exciting to see an interest from these quality shop owners to choose 1Collision to assist in growing their businesses. With these July additions, the 1Collision footprint is now on both the East and West Coasts, North and the South Central regions, with shops covering 10 states.”