Tuesday, 26 June 2018 22:17

Apple Car Project Evolves With Larger Test Fleet, New Hire

Written by Simon Alvarez, Teslarati



Apple’s self-driving car project is among the company’s largest, most ambitious initiatives to date, with Cook dubbing it as the “mother of all AI projects.” In a way, Cook’s statement rings true, considering that Apple has made its name and established its reputation in consumer technology, not in automotive engineering. While the company does have experience with artificial intelligence and machine learning thanks to products like the iPhone and voice-activated assistants like Siri, a self-driving car system is an entirely different challenge. It is, after all, one that Google is still trying to master despite being in the industry since 2009, and one that Tesla is still seeking to learn despite having more than 150,000 vehicles on its fleet gathering data every day.

We thank Teslarati for reprint permission.

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