Tuesday, 15 May 2018 18:21

AMi: Out of the Shadows

Written by
AMi President Jeff Peevy AMi President Jeff Peevy


ABN: Jeff, what are you doing to reach and communicate with shops?

Peevy: We send out email blasts called the “Management Minute” to over 13,000 shops. It contains, among other things, a note from myself, a short profile on an AMi graduate, information about one or more courses and other helpful information.

ABN: Jeff, you have been AMi’s president for about three years and already have brought AMi to a higher visibility within the industry. Besides naming Mike Cassata as your Director of Industry Outreach, what other changes have you made? 

Peevy: I spent my first seven months just looking at the company and learning everything about AMi. I had to get my arms around it, and that took a while. AMi had been basically “flat” for several years--- out of sight and out of mind. It needed a “jolt.” I’m not sure that anyone had a vision of AMi out this far into the future. 

But we put some great people on our team--- like industry veterans Darrell Amberson of LaMettry’s Collision and Bob Keith of Assured Performance, and things started happening. On June 20, 2016, we launched what we called the “next generation of AMi” initiative with a state-of-the-art website and Learning Management System with over 130 online courses.

ABN: How many different classes do you have now?

Peevy: We presently have about 350 instructor-led classes and 160 online courses. Some of our instructor-led courses are taught by some of the best people in the business, including veterans Mike Anderson, Mark Claypool, Frank Terlep and of course our own Mike Cassata.

ABN: Jeff, do you have plans for any new or additional classes?

Peevy: We are constantly looking at new classes. It seems like every day we have different companies presenting us with great material. But it takes time to review the material, vet it and see if it fits our model. It just takes time.   

ABN: Jeff, what is the toughest challenge to get people to take advantage of AMi classes?

Peevy: Basically, it’s just becoming visible and letting industry people know we are out here, we exist and can help professionally and personally.

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