Tuesday, 15 May 2018 18:21

AMi: Out of the Shadows

Written by
AMi President Jeff Peevy AMi President Jeff Peevy


ABN: How is AMi relevant to today’s collision industry?

Peevy: Walk into any hospital in America and look around. Most of the people that you see working there have to be accredited or have some sort of degree to work at their profession, and must take additional training each year to maintain that accreditation. Why? Because it is a profession. They do a job where people’s lives and well-being are at stake. They are expected to act responsibly and be knowledgeable about the business of medical care and what they do. This is the same for many professions.

In collision repair, we have the I-CAR individual Platinum status for technicians and estimators, but little emphasis is placed on people skills or other business skills for shop management, the front office and many others in support positions. This is what makes AMi relevant---to help increase the professionalism of the entire industry, including most support people---not just technicians. 

ABN: What makes AMi relevant now?

Peevy: It’s no secret [that] the entire industry is growing more complicated in the way cars are built and repaired and in the way we do business. Customers are more sophisticated and discerning. And the industry is contracting. Fewer accidents in the future will mean a need for fewer shops. Competition for the next repair is more intense than ever. At AMi, our core belief is “Knowledge equals competitiveness; learning then is the only source of a sustainable competitive advantage.” And I believe that is true. The knowledge you gain today may be obsolete tomorrow. So we must keep learning and growing, both with technical information and with people and business skills that help sustain your shop’s business model.

Cassata: The more we learn, the more we empower ourselves.

ABN: Mike, what is your overall vision for your new job as Director of Industry Outreach?

Cassata: I am going to start by approaching the people I know and branch out from there. Jeff Peevy and I will be attending industry events and, between the two of us, will become the face of AMi.

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