The company, with more than 300 high-quality repair centers across the U.S., is calling the initiative PRO Model — The Premier Repair Operation. Customers and insurance partners can expect to begin seeing PRO Model and the enhanced PRO Vehicle Repair Process introduced across the Service King Family of Repair Centers immediately.
The entire organization will be operating PRO Model by the end of 2018.
"The automotive industry is changing at a rapid pace," said Stu Crum, Service King Chief Operating Officer. "Service King's PRO Model positions our repair centers to consistently provide the industry's most dependable repairs to all makes and models of vehicles on the road. We firmly believe introducing a best-in-class standard operating model promotes an environment that keeps Service King in sync with evolving vehicle manufacturer technology and our organization's ongoing growth."
PRO Model compliments the rapid rate of innovation, specifically related to vehicle technology, by introducing and elevating the universal repair process standards across Service King's repair center roster. Service King already holds hundreds of unique OEM certifications at repair centers across the country and continues to invest in technology, equipment and training at an exponential pace. Introducing robust protocols with PRO Model provides motorists, insurance partners and Service King teammates a superior level of reliability, quality and overall consistency at every Service King location.
"We believe introducing a superior operating model sets a foundation for the future of Service King and our position within the industry," said Chris Abraham, Service King CEO. "PRO Model is the Service King family committing to our promise of superior customer service and our mission to be the collision repair operator of choice."