“Our Performance Group community is growing and getting stronger each year,” said Craig Seelinger, BASF VisionPLUS Program Manager. “We continuously strive to develop the best-performing and most profitable collision shops in the country, and this first-in-the-industry approval from I-CAR demonstrates the value these meetings bring to BASF customers.”

2016 was a strong year for both growth and profitability across the board for Performance Groups. Members meet several times a year to discuss current industry issues, best practices, profit improvement and insurance relations.

“BASF has been an invaluable partner of ours for more than 10 years,” said Jason Bartanen, I-CAR Director – Industry Technical Relations. “The BASF Refinish Performance Groups strengthen this commitment and emphasize the need for continuous business process improvement. We’re excited to reach BASF students in a new way, and are happy to support and expand the I-CAR BASF management training.”

BASF VisionPLUS University classes were I-CAR certified last year. Certifying the Performance Group meetings was the next evolutionary step and provides deeper insights into the shops’ business practices.