Wednesday, 07 June 2017 17:49

Collision Repair Industry Shares Memories of Visionary Steve Schoolcraft

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Memories of Steve Schoolcraft from some of his colleagues and friends in the collision repair industry:


With a heavy heart it saddens me deeply to be commenting about Steve instead of talking with him. Steve’s vigor and passion greatly affected everyone. His drive to make the collision industry better leaves a permanent and lasting mark that lives on through Phoenix. I thank God that he lived and will miss him greatly every day!
John P. Conlon, President/Co-owner, Elite Autobody & Paintworks


Often flying in the face of conventional wisdom, Steve Schoolcraft fought to bring the truth to the collision industry. No one has done more to teach us about marketing and buying behaviors of collision repair consumers than Steve. He will be greatly missed.
Dave Luehr, CEO of Elite Body Shop Solutions


Definitely a “tree shaker...” in the collision repair industry. Great friend and a huge, huge loss to our industry. Our families are deeply saddened.
Xavier and Rosa Murrieta, Owners, Big Sky Collision Centers


Such a great man! His love and service to our industry does not go unnoticed! Love and prayers to his family!
Judy Nelson Robarge, Vice President, Robarge Collision, Spanish Fork, Utah


Steve was very knowledgeable and intelligent, as well as an inspiration to us all within the industry. Being customers of the Phoenix Solutions Group, we enjoyed his seminars and help with our business. Our prayers and thoughts are with his family and friends. He will be missed.
Chad Ogle-Riccelli, Action Auto Body


Through his unique way of understanding behavior, he single-handedly altered the way businesses viewed marketing. He truly was a visionary and affected many business owners within the industry in an incredibly positive way. He has left a legacy of relationships where his interaction with people was genuinely treasured. For me personally, he was a friend and mentor who touched my life in a very personal way. His advice and compassion will stay with me forever!
Tim Ronak, Senior Services Consultant, AkzoNobel Automotive and Aerospace Coatings


Steve was one of the most energetic people I've ever met in this industry. His zest for life and enthusiasm made him a highly sought-after speaker. His company delivered value for people all over the country. He and I regularly spoke about industry-related topics and how his company could help AkzoNobel sell more paint business. Through my relationship with Steve, I've grown to know others at Phoenix and consider them all to be great friends. Because he was filled with so much passion, he never stopped walking or moving during his presentations either. He had to be in the best cardiovascular shape! I'll miss our conversations as well as the chance to work with him and his great company.
Ryan Ross, East Region Services Manager, AkzoNobel


Steve was a marketing genius. I will miss him greatly. He was a GREAT friend as well. So sad!!!
Steve Trapp, director at Axalta Automotive Refinish


Steve was in constant pursuit to provide shops the ability to market with solely the best customer experience possible. His mission was to help shops create new market share by word of mouth. His integrity was proven daily by doing what he said he would but at the same time he would hold you to the same accountability. He was fun to talk too. He got it.
Bobby Wiese, Office Manager, BStreet Collision Center


A public memorial service was held at Holy Family Church in Palatine, Illinois on May 25. In lieu of flowers, donations can be made to the Juvenile Diabetes Research Foundation.

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