Saturday, 02 August 2008 12:32

BASF Names Distributor of the Year

Superior Auto Paints, Baltimore, Maryland, was presented BASF’s ColorSource PREMIER Distributor of the Year. Keith Bell, Strategic Accounts manager at BASF, presented the award to Michelle Sullivan, president of Superior Auto Paints, at BASF’s annual ColorSource Premier Conference, held recently at the Sanibel Resort in Fort Meyers, Florida.

“I am delighted to receive this award from BASF,” said Sullivan. “Being a strategic partner to BASF has truly enabled our business to not just grow, but to thrive. With BASF, it’s about more than high quality products, as BASF also provides outstanding support and service to our business.”
Each year, BASF presents this award to the distributor that has shown consistent sales growth, maintained ColorSource PREMIER status and utilized the value-added tools that are part of BASF’s Business Solutions. ColorSource PREMIER is the nomenclature BASF gives to its top-performing, single-line distributors.
“Superior Auto Paints is such a strong partner to BASF that it gives me great pleasure to recognize them in this way,” said Bell. “BASF talks a lot about helping make its customers more successful; and our relationship with Superior indicates that the principle works both ways.”