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Wednesday, 01 June 2016 15:24

AkzoNobel Introduces New Color Software


With its recently released MIXIT web application, AkzoNobel became the first vehicle refinishes paint supplier to provide real-time updates for color software as well as the first to support searching in Chinese.

AkzoNobel now offers a new color web application, MIXIT, a tool for bodyshops to find the color they want using a search function that fits all possible keywords in any language and includes suggestions. According to AkzoNobel, it is the ideal tool for customers using any of their leading vehicle refinishes brands, including Sikkens, Lesonal, Wanda, Sikkens Autocoat BT and U-TECH.

"MIXIT is the first software of its kind to provide data updates in real-time, with a simple, fast and intelligent search, making it the most accurate color retrieval tool available," said Remco Maassen van den Brink, AkzoNobel’s Vehicle Refinishes marketing director. "It is also the first to support searching for car makes and model names in the Chinese language."

As a responsive web application, MIXIT has been designed to work on smartphones, tablets and PCs. Since its December launch, approximately 50% of users have accessed the application from a mobile device or tablet. The application analyzes user behavior to understand how customers can retrieve and match colors more efficiently. Every three weeks, AkzoNobel will use this information to release an updated version of the application in which functionality is added and improved.

“With so many advantages for users globally, we are confident MIXIT will become the color retrieval tool of choice for all of our customers,” said Remco Maassen van den Brink.

The application can be accessed at www.MIXITcloud.com.