Tuesday, 17 May 2016 10:11

American Honda Launches New Collision Video

american honda launches new collision video profirst


American Honda Motor Co, Inc. has announced the launch of a new consumer-oriented video entitled, “ProFirst and Collision Repair.”

The video provides a comparison collision between two Acura MDX vehicles, one being a standard production vehicle and the other, an identical vehicle that was previously damaged and then repaired incorrectly. The crash was conducted according to IIHS protocols. The difference between how each vehicle fared is dramatic and emphasizes the need for proper repairs using the correct tools, equipment and procedures.

The video also highlights American Honda’s network of ProFirst certified collision shops and how they are prepared with the right skills, training, equipment, and information necessary to make proper vehicle repairs.

“The use of high strength steel, ultra-high strength steel, aluminum, and other exotic and innovative weight-saving materials will only increase as we moved towards ever-increasing CAFÉ standards” said Leigh Guarnieri, American Honda’s manager of the Collision Marketing Group. “Making proper repairs on these vehicles is crucial to the safety of our Honda and Acura customers. This will continue to be the driving force behind our ProFirst program.”

For consumer-oriented collision information including the new video and other collision-related videos, visit collision.honda.com.