Monday, 28 March 2016 20:25

NABR Launches VRS Labor Rate Survey in Honolulu, Hawaii

On March 28, NABR announced the launch of the Honolulu VRS Labor Rate Survey, sponsored by the Automotive Body & Painting Association of Hawaii (ABPAH). 

The online survey is free for all Hawaii collision repairers and can be found at https://www.surveymonkey.com/r/hivrssurvey2

The VRS Labor Rate Survey provides collision repairers with an independent, third party, trusted survey of labor rate data for all of Honolulu County (the island of Oahu). The VRS reports the true, market-based labor rate ranges throughout the area, based on shops' actual prices, not on an artificially defined single prevailing rate for all shops.

"The insurance industry has always reimbursed customers for the "prevailing" or average shop rate," said Van Takemoto, ABPAH board member and owner of Island Fender in Honolulu. "But with today's complex vehicles, you need shops that have invested in the equipment and technical training to become certified repairers. These are not average shops, they are best-in-class repair facilities."

Takemoto continued, "The Variable Rate System labor rate survey enables labor rate comparisons among similar types of facilities, not merely computing an average of lower rates and higher rates. Customers deserve and are entitled to have their vehicle repaired to the manufacturer's specifications by best-in-class repair facilities and to get properly reimbursed. With today's high tech vehicles, average is just not good enough." 

"All collision repairers are not alike," said Sam Valenzuela, President of NABR. "Shops that make huge investments in training, certifications, and state of the art equipment deserve to get paid accordingly with sufficiently profitable labor rates. The VRS reveals that market prices for high-line collision repair facilities are higher than other facilities that don't make these investments. In addition, other repairers who aspire to become better trained, certified, and equipped are now more enabled to do so, because the VRS can help them earn the rates and ROI they need to grow and prosper." 

Hawaii is the 15th state to launch the VRS Labor Rate Survey, joining other states currently running the VRS Survey including Arkansas, Arizona, California, Florida, Georgia, Idaho, Illinois, Indiana, New Jersey, New Mexico, North Carolina, Ohio, Texas, and Utah.

Any collision repair owner or general manager may request a free, no-obligation demo of the VRS, to see firsthand how the system can help them charge and collect sufficiently profitable labor rates and get paid for more not-included procedures.

To inquire about the VRS System, or to sponsor a VRS Labor Rate Survey in your state, please contact Sam Valenzuela, President, National AutoBody Research at 602-466-1900 / Sam@NationalAutoBodyResearch.com or visit www.NationalAutoBodyResearch.com