Monday, 12 October 2015 22:26

MSOs, Independent Shops and Businesses Raise Money and Awareness for Breast Cancer

The collision repair industry is demonstrating its support of Breast Cancer Awareness month this October both locally and nationally by raising money and increasing awareness. This includes holding fundraisers, buying t-shirts and spreading the word about early detection.

Brakes for Breast Cancer 1

Inside Clovis Auto Shop during fundraiser: from left, Vince Ceballos, Service Manager; Chris Brewer, Service Advisor; Rob Pocella, Owner; Jaime Fowler, Office Administrator; Shannon Merritt, local PR Specialist; Mindi Carlo, Customer Service; and Teresa Sardina, KSEE24 Sunrise Reporter


Service King is partnering with the National Breast Cancer Foundation (NBCF) for the second year in a row and has themed its campaign, “Eliminate Breast Cancer.” “Service King has always been active in supporting local communities,” said Danny Briones, Service King's director of advertising. “This particular effort is something that allows our entire organization to unite in support of the National Breast Foundation and its mission of Helping Women Now.”

Last year, Service King employees raised $112,000 in support of breast cancer by purchasing pink “Eliminate Breast Cancer” t-shirts. Service King then matched each donation.

In addition to selling t-shirts this year, the company is raising funds through four high school football tailgating events themed Friday Night for the Fight.

Part of the campaign also includes promoting the NBCF’s early detection app to help spread the word about the importance of early detection. “This was inspired when we learned that the five-year relative survival rate of breast cancer patients is 100 percent if the disease is detected early in the localized stage,” said Briones. “This mobile app is an incredible tool to help build an early detection plan."

“The Eliminate Breast Cancer campaign illustrates our teammates’ remarkable passion behind this cause,” said Chris Abraham, CEO of Service King. “The response each year has been nothing short of inspirational as we’ve been able to support the National Breast Cancer Foundation and its mission to help women now. Service King’s purpose through this has been to do our small part in spreading hope to those who need it most.”

In Bristol, CT, CARSTAR Ray’s Auto Body is sponsoring a “Sign the Beetle Campaign.” Proceeds will go to the Susan G. Komen Foundation.

With every vehicle the shop repairs in October, CARSTAR Ray’s will make a donation in that customer’s name. Customers will be asked to sign the shop’s promotional pink vintage Volkswagen Beetle. The retro Beetle is custom-painted pink in a rubberized Plasti Dip Coating to represent the signature pink color for breast cancer awareness.

“Our goal is to have the entire car covered in signatures,” said Michael Ferrucci, manager of CARSTAR Ray’s Auto Body. “We hope the pink Beetle will draw a lot of attention to Breast Cancer Awareness Month and look forward to making a donation on behalf of our customers.”

The shop will also be accepting donations throughout October.

More than 200 independent shops across 34 states are taking part in "Brakes for Breasts." Established by Leigh Anne Best and Laura Frank in 2011 with 10 shops in Ohio, the initiative has raised a total of $224,585 over the last four years. The first year, the 10 shops raised $10,000 and the organization has doubled its growth every year for the last four years.

All shops run the same program. “They get their parts supplier to provide free brake pads or shoes and in return promise to increase the business they send to their supplier exponentially that month,” said Best. “The extra business for them helps to offset the cost of the brake pads.”

The shop then passes on the free brake pads or shoes to the client and he or she pays for the labor and costs to complete the job. The shop then donates 10 percent of the parts and labor total to The Cleveland Breast Cancer Vaccine Fund.

All proceeds go directly to this fund to pay for research by Dr. Tuohy and his team. “After 13 long years, we are less than a year away from beside trials for the triple negative breast cancer gene, the gene that leaves one with little or no hope,” said Best. The research also helps develop vaccines for other breast cancer genes, ovarian and prostate cancer.

This is the first year Clovis Auto Shop, located in Clovis, CA, is participating in Brakes for Breast. “We chose Brakes for Breasts because it is different from all other Breast Cancer Awareness campaigns,” said Rob Porcella, the owner of Clovis Auto Shop. “Our hope and vision is to no longer have Breast Cancer Awareness Month, but instead have a vaccine available for women that prevents breast cancer altogether.”

Porcella said his shop’s goal is to perform 30 brake jobs during October with a total revenue of $7,500. Employees have been spreading the word throughout the community by sending out press releases, email blasts, posting on social media sites and exposure through KMJ radio and KSEE24 News.

“God has blessed me with a healthy and prosperous business and I chose to honor God by staying involved in the community and helping those in need,” said Porcella. “My staff and I work diligently for the future success of Clovis Auto Shop and the ability to continue blessing the lives of others.”

In addition to collision repair shops, businesses throughout the industry are also showing support during Breast Cancer Awareness Month. MacTools, based in Westerville, Ohio, has supported The Stefanie Spielman Fund for Breast Cancer Research in the United States and the Breast Cancer Society of Canada since 2012 through the company's own “Wrenching for a Cure” program.

The goal is to raise awareness for breast cancer research and donate a portion of the proceeds to the cause.

“To promote awareness for Wrenching for the Cure we utilized our partnership with Kalitta Motorsports and Doug Kalitta during the month of October while our product team designed a great looking, limited edition tool box to sell to technicians,” said Brett Shaw, president of Mac Tools.

Top fuel driver Doug Kaltita and his crew will wear matching breast cancer awareness crew shirts and unveil a pink dragster displaying Mac Tool’s Wrenching for a Cure branding.

The MB1000A-BCA is a tech series box featuring a carbon gray cabinet with BCA pink drawers, which includes the Wrenching for a Cure Branding.

“So many people are impacted by cancer every day,” said Shaw. “This is our way of giving towards research so hopefully there will be a day when ‘so many’ become ‘so few.”

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