Did you know California door rates are down across the board? And did you know that the South Bay area has some of the lowest door rates in all of California? The Keynote speaker at this event will be Tim Ronak from Akzo Nobel’s Acoat selected® Consulting Services division and noted collision repair industry expert. His hour-long presentation entitled, “Economic Pricing Considerations for the Collision Industry” will focus on these key topics: “What 4 Conditions create pricing pressure in a market?,” “Why do labor rates vary in close geographic areas?,” “Have you ever been told that your severity is too high?,” and “Have you been told you charge too much?” Ronak will discuss how to effectively and intelligently understand, discuss and defend yourself in this complex environment of KPI monitoring while not alienating your key business partners.
    As an added bonus all collision shop attendees will receive a tutorial CD tool that addresses the considerations involved in properly interpreting an assessment for partial panel refinishing in exchange for a business card and email address. This valuable tool can be put to work immediately for the benefit of your organization.
Meeting Info
When: July 18 at 6 p.m.
Where: TBD
Contact: For location info, email,
Chapter President Chip Fabrizio chip@cormierchevy.com or Chapter VP Bradley Mewes bradmewes@craftsmenautobody.com.