Friday, 09 October 2020 21:28

Your Online Presence

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Dealership body shops need extra care: If your shop is part of a dealership, you should have your own web presence, not simply a sub-domain of the main dealership site. Being part of a dealership site makes it two to three times as hard for people to find you and makes it near impossible to compete with independent collision shops.


If you are still wondering about the impact of the internet and how it is affecting your business, consider the following stats from BroadBandSearch:


  • 61.4% of the world’s population uses the internet
  • 89.4% of Americans have internet access and use it on a daily basis.
  • There are 351.8 million registered domain names in the world. You need your customers to find just one---yours.
  • The average time it takes a web page to load in the U.S. is 5.6 seconds. According to Google, the best performing sites take 3 seconds. Every second a user spends waiting for a site to open is an opportunity for them to click off the site. If your site takes between six to 10 seconds to open, the customer is probably already gone.
  • Facebook is the fourth most visited website in the world. Does your shop have a Facebook presence?
  • Thinking of making a YouTube video? There are 1.8 billion unique monthly visitors to YouTube. 50% of internet users watch YouTube videos and product demos before buying anything.


If you don’t have, at minimum, a website and Facebook page for your shop, you need one of each. And if you have one of each, make it a good one. Your future business depends on it.

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