Friday, 10 April 2020 10:44

OE Certifications Update 2020---Part 1 of 2

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Which one or two certifications provide the most benefit to your business, and what are those benefits?


“Repair knowledge today is critical,” said Eldridge. “Having access to that information through the certification connection gives us an edge. It is one of the best parts of any certification.”


Mostul maintains any OE program that restricts key parts only to certified shops is a plus. This gives those shops the edge over non-certified shops by limiting repair capacity.


Fuller likes the Subaru program.


“Subaru customers are very loyal to the brand and see value in a Subaru certified shop," Fuller said. "We also like Honda because they have a lot of commitment to the brand, to the program and to I-CAR training. We also like Nissan because of the training they provide.”


Without naming a brand, which certifications provides the least benefit?


Fuller noted any program was good because it gave the shop a connection with the OE the shop could promote.


“The programs with the least value are the rubber-stamp programs where all you need to do to qualify is send them a check every year,” Mostul said.


Have you purchased equipment to become certified that was never used? If so, why was it not used?


“For our shops, we have found that some of the prescribed equipment didn’t work well, especially in the early days of OE certification," Eldridge said. "So rather than not perform that particular operation, we purchased a different brand of tool that worked better.”


“We had to buy a few dedicated jigs for our Celette equipment that we didn’t use because we never saw any of those particular car models,” Mostul said.


Fuller maintains they have used everything they purchased to meet certification standards.


However, stories abound about very expensive pieces of equipment purchased to meet certification demands but were never used---for example, welders that were purchased, thrown in a corner because nobody knew how to use them and later returned to the vendor, only to be purchased again, a year later, when the shop was reinspected for its second year with the program.