Friday, 10 April 2020 10:44

OE Certifications Update 2020---Part 1 of 2

Written by


Why did you choose to become OE certified?


“We saw the concept as another way to market ourselves---to show customers we were a good quality shop," Eldridge of Majestic Auto Body said. "When they see our certification plaques on the wall, I think it puts their mind at ease.”


“With technology rapidly changing, it was the right thing to do,” said Josh Fuller of Fuller Auto Body. “It will help us repair vehicles better, it will increase our professionalism and it is an industry trend.”


“Years ago, back in the 1980s when the DRPs first appeared, we knew it was the right thing to do for our business, so we jumped on it," said Terry Mostul of Artistic Auto Body. "Today, the OE certification is the next wave, and we know this is the right thing to do for our times.”


In the earliest days of the certification programs, many shops enrolled because they thought it was like a DRP program with a different flavor. They thought the OE was going to send their shop customers, and were really disappointed when they found things didn’t work quite that way. It would seem the industry has gotten beyond that hurdle.


Another reason shops wanted to join was because they saw other area shops being certified and didn’t want to be left out---despite the fact many simply didn’t even qualify. By this time, the OEs have weeded those shops out of the mix.


Some shops wanted to join for no other reason than because it was “trendy.” No doubt, OE certification is a trend, but that alone is not a good enough reason to be certified.


Still others could see this was the future. They chose their certifications strategically and in a business-like manner and made the right choice.


How did you happen to select those particular OEs?


“We wanted to be on the leading edge of the OE certification wave," said Eldridge. “The certifications provided by Assured Performance gave us that edge.”


“We are a quality-based shop and do a lot of high-end cars, so we went primarily with those certifications,” said Mostul of Artistic Auto Body.


Fuller of Fuller Auto Body had a similar but slightly different perspective.


“Our certifications were selected strategically," he said. "We first looked at the vehicles that were in our area, what we were repairing, and selected our certifications accordingly.”