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Monday, 04 February 2019 18:37

In Reverse: The 1960s – The Collision Repair Industry Gets a Voice

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Each month, collision industry trade magazines provide readers with a glimpse of the industry at that point in time.

 

Each issue is a microcosm of an entire ecosystem of repairers, estimators, adjusters, shop owners and managers, paint suppliers, parts suppliers, equipment suppliers, consultants, trainers and all the other people who help keep the industry running. They provide a “voice” to the industry that few other mediums can.

 

From the end of WWII to the early 1960s, the collision repair industry grew exponentially---but the entire industry was in the dark! Nobody knew what was going on within the industry. Yes, there were associations, such as the Washington Metropolitan Auto Body Association, that communicated their information to their constituents, but this was on a local or regional level. People in Miami had no idea what was going on in Los Angeles and vice-versa.

 

And then---there was a light! Already a magazine publisher, Emil Stanley started something that would eventually do more to bring the industry together and help it coalesce than anything else in the 60-plus years that people had been repairing fenders. In September 1962, Stanly introduced Volume 1, Number 1 of Auto Body News and Good Car Care magazine, believed to be the first nationally distributed collision industry trade journal. Finally, the industry had a “voice.”

 

The monthly circulation was 45,000. (At the time, depending on your source, there were about 80,000 shops in the country.) The opening article stated, “The business of auto body rebuilding and appearance maintenance is a growing industry in itself. No auto body publication exists today that supplies staff-created news and features according to the ABN formula. A number of publications carry limited auto body sections or departments treating auto body work in a ‘fringe’ manner. ABN is a specific auto body publication for the specific auto body market and provides leadership and readership in a proven formula of ABN’s several companion publications, all in the automotive industry.”

 

A letter from a body shop owner published in the following issue stated, “Wonderful idea, this magazine. For years, we’ve needed such a circulation. I’m so happy to see a publisher cater to [us] fender-benders.”


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