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Mike Anderson

mike anderson autobody newsMike Anderson is the president and owner of Collision Advice, a consulting company for the auto body/collision repair industry. For nearly 25 years, he was the owner of Wagonwork Collision Center, an OEM-certified, full-service auto body repair facility in Alexandria, VA.

 
Wednesday, 07 October 2020 19:55

From the Desk of Mike Anderson: Pricing Change Reflects the Absolute Need for Separate Charges for Scanning, Diagnostics

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"The complexity of those vehicles also plays a role. From an R&D perspective, once we developed the software, we have to verify it, test the remote hook-up to the Porsche tool against a direct hook-up to the Porsche tool," he siad. "That means obtaining both new and wrecked Porches to simulate what our customers will send us. We need to cover that cost. We’re not just throwing a higher number out because it’s an expensive car. There’s real merit to it.”

 

That makes sense to me because it synchs up with what I’ve also preached to shops for years. You need to understand all the training and equipment and other costs involved in earning an OEM certification, and price accordingly.

 

I’m not focused here on whether the specifics of asTech’s pricing are good or bad, competitive or not competitive. I’m just in support of the change to separating out the scanning charge from the diagnostic charge.

 

In my opinion, that’s a change that every shop, no matter who does that work on the vehicles they repair, needs to make.


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