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Mike Anderson

mike anderson autobody newsMike Anderson is the president and owner of Collision Advice, a consulting company for the auto body/collision repair industry. For nearly 25 years, he was the owner of Wagonwork Collision Center, an OEM-certified, full-service auto body repair facility in Alexandria, VA.

 
Wednesday, 07 October 2020 19:55

From the Desk of Mike Anderson: Pricing Change Reflects the Absolute Need for Separate Charges for Scanning, Diagnostics

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I wanted to use my column this month to share with you a conversation I had recently with Jake Rodenroth of asTech.

As many of you are aware, asTech recently announced some price changes for the remote scanning and diagnostic services they offer, and that’s something a lot of people have been asking me about.

 

So I wanted to use this column to, first, provide some clarity on that, and separate the facts from the myths. Because I’ve been hearing some misinformation out there.

 

But this isn’t really about asTech. I’m just using what they’re doing to make my second and more important point, something I’ve been preaching for years---including in my column this past January---and that’s the absolute need for shops to separate out their scanning time and their diagnostic time.

 

So let’s start with asTech’s change. I asked Jake to explain the new pricing model they rolled out.

 

“I’m happy to explain it, but I also want to commend our company’s leadership for the research and consensus-building they did prior to making the change, and for the effort they’ve made to communicate and explain it,” Jake told me. “If you go to our website, astech.com, in the ‘resources’ section you can find a frequently asked questions document about the change, and they even established an email team, at pricing@astech.com that can respond to any questions someone may have about the change.”

 

The pricing change, Jake told me, was designed to make asTech’s services “competitive with other providers out there.”

 

“When we started scanning vehicles for the collision industry, the bulk of the industry wasn’t scanning cars at all,” Jake said. “In the early days when I started with asTech, we were doing seven or eight cars a day. Now we’re well over 5,000. We hadn’t made a pricing change in four years, but decided it was the right thing to do.


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