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Recent Columns
- Shop Strategies: How a Shop Owner Enhanced Employee Culture While Providing Outstanding Service During COVID-19
- Data Confirms Pandemic Driving Patterns Have Resulted in Harder Hits, More Totals
- From the Desk of Mike Anderson: Have We Handcuffed Employees from Providing Extraordinary Customer Service?
- WIN Webinar Explores What’s NEXT for Auto Body in the Digital World
- Deciding Between Leasing and Purchasing When Adding Shop Locations
Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.
He can be reached at era39@aol.com.
Ed Attanasio
4C Collision Consulting Focuses on Growing MSOs Through Strategic Marketing
Craig Camacho has seen it all during his career in collision repair, and has learned over the years what works and what doesn’t.
More and More Body Shops Jumping into the YouTube Pool
The pandemic has affected communication in many ways, much of it not positive. How can you effectively interact with your customers when you have to stay at least 6 to 8 feet away from them while wearing masks?
Rick Selover Paints a Positive Picture on a Podcast for Shop Owners/Managers
OK, so you had a bad day, it happens. A few of your techs called in sick, there was that one requisite snarky customer, you had to wrestle on a supplement from one of your DRPs and the shop dog is gassy.
Symach Invents Game-Changing Technology to Create the Shops of Tomorrow
Every year at SEMA, the industry gets to see all the newest technology, and if you’ve been in it for any significant amount of time, you have witnessed the development of new tools and equipment at a rapid rate.
Social Media Strategist Holds the Keys to Your Body Shop’s Online Success
In the old days, body shop marketing and advertising was relatively simple, with only a few things to consider---direct mail, phone book advertising, radio or TV advertising and, if you decided to think outside of the box, billboards or even sky writing.
Employer/Employee Relationships Must Adapt to Uncertain Times
Whether it’s a small shop with two employees or an MSO employing hundreds of people, the pandemic has radically changed employee/employer relationships in many ways with strong leadership now more important than ever.
Collision Repair Teacher Sets Students Up for Career Success
Collision repair instructor Lonnie Higey at Lorain County Joint Vocational School in Oberlin, OH, has a program focused on career employment and hands-on engagement while making things fun.
Customer Service is King: The Modern Customer Journey
During SEMA360, SCRS hosted a series of educational offerings with topics that deal with scanning and diagnostics, repair procedures and marketing.
Marketing in 2020: Will People Find You and What Will They See?
The marketing game is more important in 2020 than ever before. Are people finding your business online, and if they are what are they seeing? Are you getting leads online or disappearing altogether?
Online and Just in Time: SEMA 2020 Becomes SEMA360
You can put your gambling money back in your pocket and take a deep breath because you won’t have to rush around trying to find hotel rooms and flights again this year.
More...
Killer Tools Attacks Pandemic with Mr. Fogger
During the pandemic, some companies have succeeded while others have paused or closed their doors completely. Those who can pivot have been able to not only survive, but thrive during these uncertain times.
Toby Chess: 40-Plus Years of Service to the Industry He Loves
If you’ve been in the world of body shops for more than a few years, you likely know the name Toby Chess. He’s the smiling bearded guy who brings gifts to people---and no, he’s not Santa Claus.
Are You Defending Your Good Name Online?
Your reputation online is always important, but during the pandemic it’s more vital than ever.
Bay Area MSO Celebrates Two Decades of Benevolence
Since the pandemic began, many body shops have temporarily suspended the practice of giving refurbished vehicles to deserving families, and it makes sense.