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Recent Columns
- From the Desk of Mike Anderson: Understanding and Performing Required Test Drive Procedures Isn’t an Option
- “Booth Talk” is a Podcast Created by a Refinisher for Refinishers
- Industry “Disrupter” Launches Collision Industry Book & Patent-Pending Test-Drive Technology
- From the Desk of Mike Anderson: Few Collision Repairers Are Separating Out Scanning Time Versus Diagnostic Time
- That’s It! He's Had It, Part 1
Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.
He can be reached at era39@aol.com.
Ed Attanasio
“Booth Talk” is a Podcast Created by a Refinisher for Refinishers
In the old days, we were almost always stuck with whatever was on the radio.
Day Job/Night Job: Painter Donnie Inman’s Art Gets Him Out of Prison
If you’re a pot grower, the last thing you want to do is get busted on Marijuana Eradication Day.
Do You Know Anyone Who Needs to “Digitally Diet?”
Many of us have been on diets over the years.
Yelp Experts Yelp Back About Billion Dollar Bully
Body shop owners and Yelp experts who work with the collision repair industry weighed in recently about last month’s article (Does Yelp Bully Body Shops?) in the wake of Billion Dollar Bully, a documentary about how Yelp can adversely impact small businesses.
Pasta, Pizza and La Pigna—a Body Shop Vacation
In the land of four-foot pizzas, pasta cooked al dente each and every time and breathtaking scenery everywhere you look, Autocarroseria La Pigna in Longobardi, Italy, is a second-generation shop with five employees that recently celebrated its 52nd anniversary.
Too Many Openings & Too Few Techs—A Crisis With No End in Sight
When I interview shop owners or managers all over North America for various articles, they usually end up asking me the same question.
Marketing for Shops: Does Yelp Bully Body Shops?
Some shops have told me Yelp is unfair, unless they’re willing to buy an advertising plan for $300-$500 or more.
Marketing for Shops: Marketing Guru Schools Shops on All Things Google
Nick Schoolcraft, president of Phoenix Solutions Group (PSG), works with hundreds of body shops to set them up for success when it comes to both their digital and customer marketing.
From the Body Shop to the Art Gallery: The Story of C.R. Bob Bryant
C.R. (Bob) Bryant is a former combat medic for the U.S. Air Force, a collision repair lifer with a 60-year track record, and a painter with works that have appeared in premier galleries and sell for as much as $20,000.
Former Shop Owner Helps Body Shops to Win With Smart Marketing
Micki Hazz Marketing in Newbury Park, CA, is a company that helps body shops and other companies to flourish in the rapidly changing world of marketing, public relations and advertising.
More...
Are You as High-Tech as Your Customers?
No one wants to take their car to a body shop. The customer is either mad someone hit their car or embarrassed, thinking the accident was their fault.
Body Shop Owner Goes From a Big City to a Small Town
Written by Ed Attanasio
Dave Zamora decided to step away from the Bay Area and its fast-paced environment by opening Zamora Auto Body in Valley Springs, CA, almost two decades ago.
Marketing for Shops: AUUX Specializes in Helping Body Shops Online
Written by Ed Attanasio
Only 25 years ago, the average body shop's marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team.
New Car Technology Benefits Drivers, But How Does It Affect Body Shops?
Written by Ed Attanasio
I was talking to a group of body shop owners the other day at a trade association meeting, and one said, "I'm not in the repair business anymore; I'm in the computer business!