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Ed Attanasio

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Craig Camacho has seen it all during his career in collision repair, and has learned over the years what works and what doesn’t.

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The pandemic has affected communication in many ways, much of it not positive. How can you effectively interact with your customers when you have to stay at least 6 to 8 feet away from them while wearing masks?

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OK, so you had a bad day, it happens. A few of your techs called in sick, there was that one requisite snarky customer, you had to wrestle on a supplement from one of your DRPs and the shop dog is gassy.

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Every year at SEMA, the industry gets to see all the newest technology, and if you’ve been in it for any significant amount of time, you have witnessed the development of new tools and equipment at a rapid rate.

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In the old days, body shop marketing and advertising was relatively simple, with only a few things to consider---direct mail, phone book advertising, radio or TV advertising and, if you decided to think outside of the box, billboards or even sky writing.

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Whether it’s a small shop with two employees or an MSO employing hundreds of people, the pandemic has radically changed employee/employer relationships in many ways with strong leadership now more important than ever.

Collision repair instructor Lonnie Higey at Lorain County Joint Vocational School in Oberlin, OH, has a program focused on career employment and hands-on engagement while making things fun.

During SEMA360, SCRS hosted a series of educational offerings with topics that deal with scanning and diagnostics, repair procedures and marketing.

The marketing game is more important in 2020 than ever before. Are people finding your business online, and if they are what are they seeing? Are you getting leads online or disappearing altogether?

You can put your gambling money back in your pocket and take a deep breath because you won’t have to rush around trying to find hotel rooms and flights again this year.

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