Thursday, 15 December 2016 00:26

My Marketing Rap for 2017

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In marketing, it's always a good idea to mix it up and change your approach every once in a while.

New Products SEMA 1

Dave Holgate (left) and Hugh Atkins from Drew Technologies proudly display its company's Remote Assisted Programming kit (RAP) that makes auto diagnostics easier for shops who don't want to keep expensive diagnostic equipment sitting around in their shops.


If you're designing and manufacturing an innovative, cutting-edge piece of equipment, tool or product that can help the collision repair industry in any way, shape or form, the Specialty Equipment Market Association (SEMA) is willing to give you some major kudos.

Valspar SEMA 1

Tony Lanesky of Anton’s Hot Rod Shop of Cleveland, OH (left) and Valspar Automotive Regional Sales Manager Ken Papich pose in front of this 1966 Ford Fairlane GTA that Lanesky built.


Every November when SEMA rolls around, all of the paint companies step up in a big way to shine for four days and Valspar Automotive surely did exactly that at this year's Show in Las Vegas.


Julia Walker, the Director of Corporate and Venture Philanthropy for Paralyzed Veterans of America with paralyzed veteran Bill Lawson at the PPG booth at the 2016 Show.


To bring awareness and support to its cause and mission, PPG Refinishing invited the Paralyzed Veterans of America (PVA) to be a part of their booth during the 2016 SEMA Show in Las Vegas, Nov. 2-5.

Wyotech SEMA 5

WyoTech's “Shagadelic Van" is a party on four wheels.

To mark its 50th anniversary, WyoTech unveiled two vehicles that students, graduates and instructors customized at this year’s SEMA Show in Las Vegas.


Recycled Rides vehicle recipient Patrick Kelly (center) poses with Ted Rupert, owner of Rupert's Auto Body (right) and one of last year's car recipients, Michael Atkinson, a Navy Corpsman who now works as a metal technician.

Half a dozen deserving individuals and families from Nevada received keys to completely refurbished vehicles by the National Auto Body Council (NABC) at its annual Recycled Rides Luncheon on Nov. 2nd at the 2016 SEMA Show in Las Vegas.

Tuesday, 18 October 2016 17:49

Portland Body Shop Owner Becomes Homeless Advocate

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Spinnett 1

From left, Thommy, Steve and John Spinnett run the show at Steve's Imports in Portland, OR, a business Steve started 40 years ago. When he saw homeless people living in a camp near his shop, he decided to take action.


Last month, we ran an article about Steve Spinnett, a Portland body shop owner who became an advocate for local homeless people.  Autobody News reached out to Spinnett to get the full story on his advocacy.


Signs 1

If you have an old classic neon sign that has been there forever, hang on to it if you can, but neon today is costly and not a green alternative to signage. (Erie-LaSalle Body Shop, Chicago, IL)


I walked into a beautiful reception area at a body shop one day and was immediately impressed.


Art Paint 1

In excess of eight feet tall, painting Howard Fried's enormous coffee cup (Derelict #5) was easier to paint than move, according to the crew at Regal Collision in Vallejo, CA


Body shops are adept at painting cars, but they often get asked to paint a wide range of other things such as golf carts, kid's toys, old appliances, statues and in this case, an enormous coffee cup that was displayed at an art gallery in San Francisco, CA by a major nationally-renowned artist.

Bertollis 2

From her shop's logo all the way to her TV commercials and social media, Bertolli likes to take a fun approach to marketing.


Some people are born into the body shop business and embrace it while others fight it for a while and then eventually relent.